In And Out | Sneaker Shout-Out

in Hidden Tracks

Hi, this is my first appearance on Boom Magazine. How is everybody doing? In this collaborative project with Boom, I am going to share the latest trends in street culture and the fashion scene of Europe and North America, in addition to my recommendations in the ‘Mixer’ column. Feel free to stay in touch with me on Facebook and Instagram!

If you have a habit of shopping online, you definitely shouldn’t miss out on the discount packages. Be it in the area of music or fashion, the world’s economy has become stagnant. Against this backdrop, brands and manufacturers are doing what they can to make their first buck in the summer.

Recently, this brand owner became the focus of attention in the States with his music video. Feedback had returned in both good and bad lights. But be that as it may, because of his name, his brand is still very much sought-after. So who is he, and what kind of brands does he manage under him? He is none other than Kanye West, along with his brand ‘Yeezy’!

yeezy boost 750 a

Gray on the side and having light brown glowing gum on the bottom, Yeezy Boost 750 is the newest pair of the Adidas Yeezy Boost line. Although beauty is said to be in the eye of the beholder, for all shoes junkies, this is still one to watch out for.

Other than sneakers, Adidas also announced that they will work with Kanye West on a new venture that will take West’s insight and ingenuity, and inject them into Adidas’ male and female sport apparel lines. Together, Adidas and West will make a new line of trendsetting shoes, apparels, and accessories. An exciting news indeed!

Follow James Tang (占史) on:
Facebook | Instagram