[pukka_dropcap style=”” txt_color=”” bg_color=”” size=””]I[/pukka_dropcap]n the last couple of years, there have been a lot big changes in the skateboarding industry. The biggest shock is that one of the most famous skateboarding companies, Alien Workshop, shut their whole team down due to financial issues. Since then, a lot of skaters changed sponsors. Some of them even started their own companies, which was unheard of back in the days.
Jason Dill, one of the ex-riders of Alien Workshop, set up a clothing line with Mike Piscitelli named ‘Fucking Awesome’ back in 2001. It was hardly a surprise that they turned this brand into a skateboarding company after Alien Workshop closed down. With superstars Anthony Van Engelen, Dylan Rieder, Gino Iannucci on board, Fucking Awesome has quickly become one of the hottest skateboarding company in the world.
But who’s Mike Piscitelli? Piscitelli is not a professional skateboarder, but a good friend of Jason Dill. He’s an award-winning video director and photographer. Raised in the San Fernando Valley, he dropped out of ninth grade to pursue skateboarding, hardcore music, and girls. He ended up working as an assistant on porn sets (behind the camera – not in front!), which inspired his interest in photography and film. At the age of 18 he moved to New York. There he pursued a career in photography by assisting some the world’s top photographers. By the age of 20 his own work had been featured in Dazed & Confused, which led to projects with publications like Rolling Stone, GQ, Marie Clare and i-D, among others. It was around this time that he co-created Fucking Awesome with Jason Dill. In 2011 he premiered his feature length documentary, God Bless Ozzy Osbourne, at the Tribeca Film Festival.
Now at 36, Piscitelli has a list of cross-media projects for some of the world’s leading brands, including Beats by Dre, Oakley, Adidas, Nike and Dell (among others). He’s also produced music videos for J.Cole, John Frusciante from Red Hot Chill Peppers, Eears from Mike Will Made It and Iggy Pop. He’s currently also finishing his first book. She Loved Me So Much She Married Her Boyfriend. Can’t wait to see what he’ll do next.